Music has always been a huge part of him for as long as Trigg the Ruler can remember; his own family is musical, his grandma had guitars and piano; his dad and auntie were rappers; and this somehow translated into Trigg the Ruler wanting to make a career out of music; he started out as a rapper and soon started experiencing music production, video editing, and mastering. As of today, we are talking of an ingenious music video director walking on his own path…someone who has carved out his own niche in video directing, music marketing, managing, and graphic design; he is like an all-in-one type of artist—he is the whole package, you might say!
He has received popular acclaim as a videographer and has worked with some of your favorite artists in hip hop including Polo G’s recent signee Scorey and his own artist Leekindacut with whom they are doing great things together.
He now wants to create a self-sustaining empire—his own record label that will more than anything focus on artist development and growth as opposed to just profits and numbers. As someone who has been in the music industry for over a decade now, he couldn’t help but sadly notice how a lot of music labels couldn’t care less about artistic development…they just want to work with an already established act to avoid what they may call ‘losses’
To Trigg the Ruler, there are so many gifted artists out there who do not have the means to grow and develop, and that’s the motive behind starting his own label—to provide the means for these artists so that they can astonish the world with their gifts as well as being offered platforms for career nourishment.
The goal here is to identify and nurture talent that will go on to change the course of the music game for generations. This is what he wants to be remembered for…this is the legacy he wants to leave behind.
To stay on top of his innovative works as a video director, manager, marketer, and soon-to-be record owner, follow him on his IG and join him on his philanthropic journey!
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