Los Angeles-based hip-hop and rap emcee and artist Brandon Strife has been through it all—the good, the bad, and the ugly—surviving what so many of us would succumb to and using music not only as a creative outlet but as a vessel to uplift, empower, and pass on hope by tapping into his personal experiences in a way that so many listeners can dig. His unorthodox flows create a mysterious aura, attracting a diverse base of listeners. He always goes above and beyond to create a unique and tasteful sound that appeals to a wider demographic. His sonic delivery has been perfected over the years since he began making music.
After a year-long hiatus where he had to contend with life and its meaning and deal with his personal issues, Brandon is back with an outstanding piece of music dubbed “Shiftin” that takes cue from his experiences with loss and real observations regarding relationships borrowed from his own page with his girl.
With this raw masterpiece, Brandon showcases the lyrical prowess of a hip-hop and rap emcee who is not afraid to push the boundaries of genre and self-expression in order to personally appeal to a listener.
“Shiftin” features a captivating delivery that draws the listener in with its unconventional cadence and phrasing. The lyrics are introspective and raw, reflecting Brandon’s authenticity and perfectly fitting the track’s essence and narrative.
The beat embodies that nostalgic West Coast vibe, and the complementary music video fits in perfectly with the mood of the song, with its high-end visuals elevating the song to greater heights.
“Shiftin” is the perfect way to mark his comeback and display his lyrical dexterity as he effortlessly blends storytelling with poetic finesse!
The official music video is out on YouTube and doing very well. To check it out, follow the link below, subscribe to Brandon’s YouTube channel, like the visual, add the song to your catalog, and share it widely.
Also, make sure you follow Brandon on Instagram for more updates on new music as well as his merchandise and other projects.