North Side Will represents the modern independent hip hop artist, an artist who uses lyrical skill to share real life lessons. His work bridges street culture with aspirational energy, giving listeners both a rhythm to feel and a message to consider. Will’s delivery is gritty but measured, echoing a streetwise hunger that is balanced by earned wisdom. His songs explore ambition, loyalty, betrayal, and triumph, all connecting back to his guiding principle, “Remain Humble and Do Numbers.”
His latest project, “Free Game,” is more than an EP; it’s a survival guide set to beats and bars. Across five tracks, Will takes listeners on a journey that feels personal, soulful, and deeply relatable. This is a project for anyone looking for authentic rap that speaks truth with a timeless sound.
The opening track, “Cold” featuring Dinero Sinatra, immediately sets a tone of steeled realism. Over a shadowy, midtempo pulse, Will is direct about betrayal, envy, and the price of the grind. It lands like a warning and a motivator at once — a statement that the road to greatness is earned the hard way, and he’s unflinching about the cost.
From there, Will moves into “Small Wins,” a conscious track that feels like it comes directly from the heart. Supported by soulful, almost gospel-like female vocals, he explores loyalty, growth, and staying true to yourself. The song has an R&B warmth that makes it both haunting and beautiful, showing that hip hop can be vulnerable without sacrificing its edge. It’s the kind of track that stays with you.
The intensity builds with “Location Remote,” a showcase of heavy bars and intricate rhymes that finds Will at his sharpest. He weaves stories of pain, purpose, and determination over a haunting midtempo beat. This is a lyrical exhibition that demands your full attention and shows what hip hop can be when an artist has something important to say.
On “More Life” featuring Dray Taylor, the project takes a reflective turn. The hook is instantly memorable, but the soul drenched delivery makes the track truly special. Will shares his truth, rapping about how pain has become the foundation of his artistry and shaped his perspective. The song is cathartic and uplifting, something listeners can return to when they need to refuel their spirit.
The EP closes with “Gotta Feel Me” featuring South, a calm, confident exhale that brings the journey full circle. Over sleek, old-school production, Will reflects with a steady cadence on setbacks turned into momentum. The message is clear: victory feels richest when it’s earned. It’s a triumphant closer that leaves you motivated, grounded, and ready for more.
“Free Game” is exactly what the title promises, life lessons transformed into music. Each song is a chapter about ambition, discipline, and resilience. Will shares the sacrifices and the scars that shape the wins. It’s knowledge given freely, meant to uplift anyone fighting their own battles. North Side Will is a storyteller with purpose, and his authentic voice continues to push independent hip hop forward.
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