As real as it gets, the kind of hip-hop and rap music J. Maurice brings to the table commands respect as much as debate—he is stylish with a star glow that effortlessly oozes out of him and a knack for painting words on a canvas to articulate thought-sparring emotions that come either from his personal experiences, his own worldview, or just random observations that he feels need his lyrical output. With him, there is no predicting what direction he will go, and that is what makes him one of the most fascinating artists within the realm of hip-hop and rap.
He returns with a new release titled “What’s It Gon Be” that seamlessly balances the nostalgia of old-school West Coast-flavored sound, excess lifestyle, self-assertive confidence, and modern romance. This track is the case of, “Have you ever experienced rich love? cos I am about to give it to you.”
An agreeable beat with a nostalgic vibe, “What’s It Gon Be” has the perfect backdrop for the lyrical confidence, maturity, and thought-provoking ethos J. Maurice brings, armed with. He fits in perfectly like a glove, exuding an effortless cadence that makes the track unforgettable, especially when you factor in those infectiously catchy hooks laden throughout the track.
His way with words has always been intriguing, and he’s got an unmistakable vocal timbre that makes his style sound so fresh and intriguing, and here, he demonstrates that he’s right into his world doing exactly what he’s supposed to be doing.
To further elevate this track to epic heights is that cinematically pleasing animated music video that is an extension of the song’s thematic essence, the artist’s animated figures as well as his co-actors stealing the attention of the listener for the track’s entire runtime.
If you know what’s best for you, you better check this masterpiece out and add it to your playlist as soon as you get the chance!