There was a time when music videos were more than just marketing tools—they were portals into entire worlds, carefully crafted to leave a mark on those who watched them. Some Distant Memory, the genre-blurring project under Nors Records, seems determined to bring that feeling back. Their latest teaser, the “Just A Story” Flourish Refurbish Mini Trailer, is a glimpse into a much larger vision, one that has already earned multiple film festival awards before the full video has even been completed.
It’s the first fully public video from Nors Updates, a carefully timed move in the rollout of a project that’s been steadily taking shape behind the scenes. While the final video remains in progress, this mini-trailer serves as both an introduction and an enigma, offering just enough to stir curiosity without giving everything away.
The “Just A Story” mini-trailer is a departure from the over-polished content of today. It’s raw yet intentional, a piece of visual storytelling that captures fleeting emotions. The imagery carries a dreamlike quality—rebirth, romance, self-reflection—all unfolding in fragments that suggest there’s something deeper waiting beneath the surface. Then there’s the soundtrack. The teaser features an unreleased song titled “Flourish Refurbish,” a piece that came together almost by accident after elements of “Enveloping Decay” (from Infinitum).
Some Distant Memory isn’t just another band—it’s an evolving experiment in sound, storytelling, and community. The group operates within NORS, a creative collective that originally emerged from the online world of RuneScape before expanding into a multidisciplinary platform.
Jasper, the genius behind Some Distant Memory, has been weaving music and visual narratives for years, tracing back to early YouTube projects and experimental albums. His work has always existed in the gray area between reality and fiction, blending personal experiences with the mythos of NORS to create something that feels both intimate and otherworldly.
NORS itself has taken on a life of its own, evolving from a RuneScape clan into a creative force that fosters collaboration across different mediums. The project’s lore is as much a part of its identity as the music itself—characters like the Divine Baroness and Count Gaius exist within this expanding universe, adding layers of meaning to each new release.
“Just A Story” stands out as an extraordinary project, having already won awards despite being unfinished. The video has garnered attention from film festivals, a rare accomplishment for a work-in-progress music video. This speaks volumes about its artistic value and the dedication poured into every frame.
Yet, despite the acclaim, Some Distant Memory is in no rush to force the final product into the world. The decision to release a shorter mini-trailer instead of the full video feels deliberate—an invitation to get involved in the process rather than just passively consuming content. It’s the kind of move that would have made sense back in the days when anticipation and mystique were essential parts of a music project’s rollout.
With the full “Just A Story” video still in the works, this teaser has done what it needed to do—it sparked intrigue. The world of Some Distant Memory is unfolding piece by piece, and those tuned in are getting a front-row seat to something that feels groundbreaking. If history is any indication, Some Distant Memory isn’t interested in playing by the rules. That’s exactly why people should keep their eyes on them.
For more on Some Distant Memory’s latest projects, visit:
https://www.facebook.com/50m3D15t4n7M3m0ry
https://www.norsupdates.com
https://blog.spacehey.com/entry?id=1025559